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Companies must develop and integrate into the DNA of its corporate identity, relevant values that are aligned with the values of their clients, since a corporate brand’s success lies in its power to generate identification and commitment.
Coolmyplanet.org understands that the efforts of companies, involved in the fight against climate change, must be shared from a global dimension, allowing citizens from all-around the world to know the work of these companies and their importance in the preservation of the environment.
Converting companies into agents of changes with awareness is something we had in mind at the moment of establishing the basis for the projects at coolmyplanet.org. International recognition is what makes constructs meanings to brands and companies. Social and Environmental commitment are the biggest tool to connect with your target audience.
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